Jay-Z Loses Arena Bidding War to Izod for $1.4M
Posted by Des on October 5, 2007
Both Rocawear and Southpole were bidding to have the Continental Airlines Arena (home to the NJ Nets) named after their companies, respectively, and lost to Izod for $1.4 million a year. The new Izod Arena will be kicked off when the Nets start the season Oct. 31. At least Rocawear did the coke can…Southpole..not so much.
Roc-A-Rena
BY THE WAY: The new”Ignorant Shit” off of “American Gangster” features Beanie Sigel
