Both Rocawear and Southpole were bidding to have the Continental Airlines Arena (home to the NJ Nets) named after their companies, respectively, and lost to Izod for $1.4 million a year. The new Izod Arena will be kicked off when the Nets start the season Oct. 31. At least Rocawear did the coke can…Southpole..not so much.
Roc-A-Rena
BY THE WAY: The new”Ignorant Shit” off of “American Gangster” features Beanie Sigel
Filed under: Block Report, Business, Wears , , bidding, Continental Airlines Arena, Izod, Izod Arena, Jay-Z, name change, Nets, New Jersey, Rocawear, Southpole
