On221.com | “On two-two-one.”

The first publicly traded hip-hop company celebrated it’s grand opening yesterday, Dec. 18 in Tampa, FL. “The [11,000 square-foot] HipHopSodaShop,under parent company H3 Enterprises, comes complete with a healthy quick service menu, merchandising, a state of the art recording studio, 30 giant LCD screens, the latest Xbox 360 live video games, and a large area dedicated to competitive on-line video gaming.” It’s less than a mile away from the University of South Florida and hopes to quickly expand across America and eventually go intercontinental. Last nights’, grand opening featured performances and appearances from Jim Jones, Juelz Santana, Cassidy, Busta Rhymes, Dougie Fresh, Tango from “I Love New York” and a few other D-list reality TV stars.

It couldn’t be a hip hop event if there wasn’t a fight so Cassidy’s and Jim and Juelz’s crews provided the drama for the evening. Sources say that Jim Jones and Juelz Santana left a VIP area when Cassidy arrived and the “DipSet Goonies” were staring down Cass. Jones came back with the crew and had words with Cass’ security guard who was hit in the head with a full bottle of bub’ and got knocked out.

Dr. Ben Chavis, CEO of H3, took the stage and attempted to calm things down. Eventually everything was back to normal and the place was packed by 9 p.m.

I really wish this place well so hip-hop can do more than clothing. Hip Hop is now incorporated! That’s big.